Why Are Natural Soaps Becoming More and More Popular?

natural soap

The kind of soap someone uses is significant for many reasons. Primarily, the soap comes into direct contact with the skin, which is the body’s largest organ. As such, if you use the wrong kind of soap on your skin, the resultant effect could be disastrous to your entire skin. For that reason, deciding what type of soap to use has become an aspect of significant consideration in the recent past. Natural soaps have become quite popular upon comparing the different kinds of soaps because of their advantage over traditional oness.

What Are Natural Soaps?

In case you are wondering what people mean when they talk about natural soaps, it seems appropriate to undertake a quick discussion before discussing their benefits. Generally, soaps are manufactured through the process of saponification. In saponification, esters are converted into soaps and alcohols through hydrolysis using an aqueous solution of an alkali. The process involves mixing fats such as vegetable oil or animal fat with sodium hydroxide or potassium hydroxide to create a carboxylic acid and a soap. When making natural soap, you can add some essential oils and coloring to give the soap a natural look.

Natural soaps are very different from commercially produced traditional soaps, which are produced after chemical reactions of various chemicals to create a substance that mimics the properties of soap. These products are often hazardous to the skin and may have far-reaching effects on sensitive skin.

The acceptability and popularity of natural soaps are likely to grow exponentially over the coming years. The market for natural soaps was estimated at USD 1.83 billion in 2021. This figure is expected to grow at a rate of 8.2% annually from 2022 to 2023. Therefore, it is important to investigate why that is the case. Some reasons explaining the putative growth in popularity of the soap are highlighted below. 

Reasons For The Popularity of Natural Soaps

Health Concerns 

Many people are concerned about the chemicals and additives in commercial soaps and are turning to natural alternatives to avoid exposure to potentially harmful ingredients. Recently, people have grown aware that chemicals can be very toxic to them and have long-term effects on their skin and general well-being. 

For that reason, many people have opted for natural products, including soaps, to mitigate the harmful effects of chemicals. As such, this has resulted in the popularity of such soaps and may even lead to long-term growth in their popularity in the future.

Environmental Concerns

Natural soaps are often made from plant-based ingredients and do not contain synthetic preservatives or other chemicals that can harm the environment. Natural soaps are often made from sustainably sourced ingredients and are typically biodegradable, which makes them more environmentally friendly than commercial soaps. 

Traditional soaps, which have a lot of chemicals, significantly strain the environment for various reasons. First, the ingredients being non-biodegradable means that anytime someone uses the soap, the effect is not only on the user’s skin but also the water drained into the drainage system. The water can ultimately have significant impact on the ecosystem. Additionally, how these raw materials are sourced could be very disadvantageous to the environment.

Natural Beauty Trend 

There has been a growing trend toward natural beauty products in recent years, and natural soaps are a part of this trend. People may choose natural soaps as part of a larger effort to use natural, organic, and chemical-free products on their skin and hair. 

This is separate from the actual benefits derived from the products and more of the popularity fueled by influencers and celebrities. Therefore, the use of natural soap is part of a general growth in the popularity of the products in mainstream media and social media.

Natural Essential Oils Remedies

Many natural soaps contain ingredients believed to have medicinal properties, such as essential oils, which can appeal to people looking for natural remedies for skin conditions or other health concerns. Additionally, essential oils such as chamomile and vanilla have therapeutic effects. These essential oils are popularly used in aromatherapy to create a soothing sensation for those that use them. 

Similarly, these essential oils have a highly soothing effect on the skin and provide nourishing and moisturizing effects when used regularly. Therefore, people are likely to continue using them for the benefits associated with essential oils.

soap hygiene

Personal User Preference

As noted above, choosing what soap to use is very important, but it is also a very individual choice. An individual’s preference can make the product popular, primarily when high-profile individuals use it. 

Remember, some people prefer the natural, earthy scents of natural soaps and how they feel on the skin. When they share their experience with natural soaps with other people, the popularity of the soap is likely to increase, as has been seen in the past.


While there are companies that manufacture natural soaps on a large scale, you can also make these soaps by yourself if you are willing to take the time and learn. Natural soaps require some customizability and some artisanship. Therefore, they are customizable to meet your specific needs as a consumer. 

You can ask the artisan making your soap to incorporate certain essential oils, make it in a certain color desirable to you, or even put a fragrance that you would like. Alternatively, you can make the soaps yourself after learning the exact procedure and putting in place all the essential oils, fragrances, and ships you want to exploit.

Parting Shot

Traditional commercially produced soaps have been in the market for a long time. Unfortunately, they have had terrible effects on the skin of those that use them. For that reason, it is important to have a new alternative that will meet the needs of all consumers and keep them healthy as they get through life. The new option is natural soaps which provide numerous health benefits while maintaining the soap’s authenticity. Why not try out these new soaps and see what you stand to gain?