How CBD companies market to athletes

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Chances are, if you’ve been online in the last month, you will have seen a number of discussions surrounding CBD products. It’s one of the most popular hero healthcare products right now, as seen here in CBD Kyro.

CBD products are being used by athletes all over the globe. It’s great for reducing physical strain after a match or stressful training session, and can be wonderful for reducing performance-related anxiety or panic, too. It’s a natural, organic product so even athletes with strict organic, vegan diets and lifestyles can enjoy it.

As many of you reading this will have realized, CBD companies have twigged that athletes make up a huge portion of their audience. As a result, plenty of them are starting to use creative marketing methods to grab the attention of sportspeople all over the world.

In this post, we’ll be going over the top marketing strategies used by CBD companies to get the attention of athletes. We’ll also be looking at the reasons why CBD is so helpful for athletes, and taking a look at important things for athletes to bear in mind when using CBD products.

Why is CBD important for athletes?

One of the main reasons why CBD oil is being used for athletes is that it can help with concentration. It’s a great way for athletes to gain more focus and control over their own minds.

Another reason why CBD is great for sports people is that it’s very calming. This can be great for reducing anxiety before a big match, or for managing stress levels. This is particularly true in regards to CBD oil, take a look here to find out more.

CBD products are also used frequently by people who suffer from chronic pain, which means that CBD products can be used for pain relief. This makes it helpful for athletes who might be looking for a natural way to mitigate physical strain after a match.

How are CBD companies marketing to athletes?

As we mentioned, CBD companies are starting to target athletes heavily when it comes to marketing their products. The most common methods that are being used are;

●  Athlete sponsorships

One of the most popular ways for CBD companies to get the attention of sportspeople is to sponsor athletes. Whether you’re looking at baseball, UFC or racing, there are countless CBD companies who are getting involved with sponsorships. It’s an effective way of marketing. 

●  CBD products are heavily promoted online

Another way that CBD companies are grabbing the attention of athletes is with heavy online promotion, in the fitness and health sectors. CBD products are very social media friendly, and work particularly well with influencer marketing.

●  Athlete-led companies are driving the movement

There are some great athlete-led companies that are pushing for more CBD products in the sporting world, which is great. 

This list isn’t exhaustive, of course- the CBD world is incredibly busy, and there’s always a new marketing method or product to be aware of.

Important things to be aware of with CBD in sports

It’s important that athletes are aware of the possibility of failed drug tests when using CBD. Some CBD products contain traces of THC, which can lead to tests being failed for purported marijuana usage. This is why it’s always important to read ingredient lists, and to use products containing CBD mindfully.

Additionally, CBD can lead to side effects in some users. These side effects are rare, but they’re worth researching- especially if the user has existing health conditions or medical problems.

To sum up

As you can see, the CBD industry is booming right now- and it’s interactions with the sporting community is doing nothing but helping this. The ties between CBD, cannabis and the world of athletes are sure to grow even stronger as we move further into 2020. The world is becoming more accepting towards CBD and cannabis, which is great to see.

If you’re looking for a place to get safe and organic CBD oil, make sure to take a look at this Cool Things Chicago post for some inspiration.