Women’s healthcare market is transforming at an unprecedented pace with the advancement in technology almost everyday. From digital birth control pills to wearable breast pumps, the innovation in the healthcare space of women has overhauled the entire sectoral landscape. This has happened due to the increasing interest of businesses in this segment especially women’s reproductive health.
Increasing Business Focus on Women’s Reproductive Health
The healthcare market has witnessed a number of changes in recent years. However, the area which has grabbed the maximum business interest is the women’s reproductive health segment. Reading on some key technological developments, you’ll see women’s healthcare reimagined, which has been observed in regard to:
Menstruation Care:
There has been a surge in the products for feminine hygiene and period care over the last few years. Some notable products launched in this category include First Period Kit and wellness products for period cramps.
Pregnancy Care:
The availability of products for pre and post-natal care have also increased in the market. For instance, today there are products which help women test the risk of a preterm birth and other pregnancy-related complications. It is also possible these days to track pregnancy contractions with your mobile by connecting it to a sensor patch.
Fertility Solutions:
There are various companies which offer fertility services for women including In-Vitro Fertilization (IVF), surrogacy, donor eggs, fertility drugs, egg freezing, etc. Today women can also make use of mobile apps to keep a track of their menstrual cycle to remain aware of their fertility window.
Nursing Care:
For new moms, hands-free wearable breasts pumps are readily available in the market. These ‘smart’ breast pumps can be connected with a mobile device to track milk volume in real time. Since these pumps are portable, women can use them at home, work or even on the go.
Menopausal Health:
There are also products which aim at spreading awareness among women regarding the symptoms of different menstrual stages – perimenopause, menopause, and post-menopause. Today, women can make use of various drug therapies to navigate through the menopause process comfortably.
Pelvic Health:
After childbirth and menopause, the pelvic floor muscles of women become weak. These muscles support the uterus, rectum, and the bladder. Many companies are working on products which help in strengthening the pelvic floor muscles in women. Moreover, there are new-age startups which are working to promote sexual health among women via diagnostics and preventative tools like at-home pregnancy testing kits and contraceptives.
With the emergence of the above-mentioned developments, women’s healthcare has been reimagined in today’s dynamic 21st century. These technological advancements have not only contributed to increasing women’s access to quality healthcare but have also made managing general wellbeing way easier.
Conclusion
The tech healthcare sector is bringing new solutions everyday to combat challenging women-centric health issues with the help of mobile devices, apps, and easy-to-use devices. With the development of such interactive technologies, the healthcare-oriented tech industry is set to gain more momentum in the coming days and make healthcare a smooth journey for women.
